About Us

How did EDEN start? 🙇🏻

EDEN began from something simple, a love for gifting flowers.

Our founder, Jiayang, realized that when searching for flowers in Singapore, many arrangements felt generic and lacked a sense of personal meaning. He was drawn to the idea of creating bouquets that felt more thoughtful, intentional, and emotionally expressive — floral creations designed to convey sentiments that words alone sometimes cannot.

That was what first sparked the idea behind EDEN.

What truly encouraged him to take the first step, though, was attending his very first floral arrangement class at SIGNAL.SG (@signal.sg). Sitting in the studio surrounded by fresh flowers, he felt both curious and excited to try something new. Even though he wasn’t confident in his skills at the time, completing his first bouquet brought him an unexpected sense of joy. It made him realize how meaningful it can be to carefully arrange flowers, pair them intentionally, and gift them to someone at the right moment.

At its heart, EDEN has always been about the simple joy that flowers can bring. More than anything, he hopes that every bouquet created through EDEN can quietly bring comfort, warmth, and a smile to someone special. 💙